Big Data State Of The Union


An informative study by TCS on the current state of Big Data “The Emerging Big Returns on Big Data”

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Of course, you should download and read the whole report. Some interesting highlights:

  • There’s a polarity in spending on Big Data, with a minority of companies
    spending massive amounts and a larger number spending very little
  • The business functions expecting the greatest ROI on Big Data are not the ones
    you may think – while Sales & Marketing have initiatives, finance & logistics are betting on big data for efficiences & insights
  • The biggest challenges to getting business value from Big Data are as much
    cultural as they are technological
  • Nearly half the data (49%) is unstructured or semi-structured, while 51% is
    structured. The heavy use of unstructured data is remarkable given that
    just a few years ago it was nearly zero in most companies – Enterprises have gone multi-structured !
  • Monitoring how customers use their products to detect product and design
    flaws is seen as a critical application for Big Data

Cheers & Happy Reading …

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